fooLPRoof contemporary art
3240 Larimer Street
Denver, CO 80205
Summer Hours: Wed 12-4 / Thurs 4-8 / Fri 12-4 and 6-9 / Sat 12-4 Winter Hours: Wed. 12-4 / Thurs 12-4 / Fri 12-5 / Sat 12-4
Always open by appointment
Tel. +1 303-641-3472
Email - firstname.lastname@example.org
LOCATION the gallery is next door to the Infinite Monkey Theorem Winery, Dio Mio, Julep and across the street from Improper City. With a new Latin inspired restaurant replacing the Populist and Bar Fausto in the block to the south and Hop Alley just to the North. The winery runs a tasting room during gallery hours. RINO (River North Art District) is known as an art district where art is made..visitors like to see urban art, process and discuss practice.
THE SPACE the gallery is a meticulously curated space - exhibition area encompasses the Main and Represented Artists Gallery on 6 week cycles. We feature key works from visual practices of regional, national and international artists - the Main Gallery is an expansive room with high ceilings featuring sculpture, installation and 2-d works. We feature all price points, all skill levels and all mediums. We have art fabrication and commercial art services as well as art lease programs for clients on temporary assignments or commercial spaces.
LOCATION AND DEMOGRAPHIC The Gallery is in a high traffic art centric and tourist region of Denver. 70-80% of visitors to the gallery are visitors from out of state. It is our mission to expose our visitors to new contemporary works and artists and expose artists to this new and developing sophisticated clientele of urban art and experience art centric visitors from NY, LA, San Francisco, Chicago. Our neighborhood compares to a SoHo - Brooklyn - a loft and warehouse area. We welcomes our new arrivals to the neighborhood and Denver.
EVENTS AND NATIONAL PRESS Lonely Planet, Time, Vogue, Iconic Life, Road Tripper, Sunset and Luxury Traveler have all touted RINO as one of the top 10 neighborhoods to visit in the US - comparing SoHo and Tribeca to RINO - we are a gentrifying warehouse district immediately north of Downtown Denver with an extensive array of breweries, wineries, boutiques and small chef run restaurants. Pick up one of our postcards at Visit Denver, check us out on Facebook, Sculpture Magazine and the RINO Crow. Exhibition receptions occur every First Friday events concurrent with the RINO CROW publication.
MISSION - fooLPRoof's mission is to provide top contemporary art and artists to our clients for acquisition through curated themed exhibitions and to provide high visibility and high traffic exhibition opportunities for our artists.
We currently are featuring artists in the permanent collection of the Denver Art Museum, Kirkland Museum, the grandson of cutting edge artist Jack Bilbo, 4 Art Department University professionals, Well known local artists, early, mid and late-career artists as well as emerging artists. Our focus is to provide clients access to a stable of artists to purchase works from the gallery but, to also consider our art consulting, leasing and fabrication capabilities to help our clients with custom and site-specific works in the commercial and residential sectors.
In the event we don't have what you are looking for, we will assist you in acquiring exactly what you need. Our consultation services are available to clients to furnish their homes, offices and commercial spaces as well develop new works and modify exhibited works to meet our client’s needs and scale. We are a full service art consulting firm utilizing our top notch exhibition space as a showroom.. Customer service is our priority as we pride ourselves in our ability to go above and beyond to meet our client’s needs.
GALLERY TYPE - fooLPRoof contemporary art gallery is a curated gallery addressing the cost of commercial space in the exponentially growing Denver market We have a Represented Artist Space flanking the Main Gallery. We allow artists to apply and if their work is a fit for the gallery they may exhibit if works are approved and meet exhibition requirements in a shared risk approach to sales and the gallery costs.
The Gallery Director has an open mind in her contemporary curatorial approach utilizing forward thinking, conceptual, dimensional and problem solving processes for exhibitions. In addition to straightforward 2d and 3d works, she considers and includes works of conceptual nature as well as installation works. We are a contemporary gallery with works in all price points, all skill levels and all mediums.
WE LOVE WHAT WE DO and we are committed to supporting artists - developing career trajectories and introducing clients to an array of affordable work, creating leasing programs for commercial and residential clients and working with designers and commercial clients both inside and outside the gallery. We cater to Denver's newest art crowd - providing quality contemporary art for your home and business in every price point, every medium from professional artists in every skill level.
ARTISTS INTERESTED IN APPLYING - INFORMATION:
fooLPRoof contemporary art is one of Denver's top contemporary art spaces. Situated in the trendy Upper Larimer area on the edge of RINO art district. The gallery is right in the heart of a trend setting demographic that can not be matched by other Denver galleries.
CALL FOR APPLICATIONS - Currently the gallery selects artists on a rolling basis on a trial basis in what it calls an alternative business model designed to address the cost of commercial space and property taxes in the exponentially growing Denver market We have a Represented Artist Space flanking the Main Gallery. We allow artists to apply and if their work is a fit for the gallery, works are approved, exhibition requirements in a shared risk approach to sales and the gallery costs are met Artists may exhibit on a trial basis for 2 cycles - they may not be selected for gallery representation beyond their initial trial. Each exhibition trial period follows the exhibit rotation a 6 week cycle - again - applications are on a rolling basis with an application and portfolio review fee of $35 - Applying artists are considered for Main Gallery “positions” only. Artists applying for Pop-up demonstrations and events require an application and proposal.
Application and application fee - follow the payment link and instructions in the Prospectus section. The Prospectus contains the outline of required documents and attachments required for a successful application. All applications and proposals are considered. NOTE - the gallery does not review traditional representational work - The gallery curates work into cohesive exhibitions - offering high end exhibition opportunities - Remember - if accepted, artists are considered for representation on a trial basis. Being apart of the alternative gallery model requires a desire to be apart of a community of artists and a commitment to the space. Artists are required to consider not only the best practices for the gallery and fellow exhibiting artists but, potential for scaling work up or for custom commercial or unique residential applications - through exhibition opportunities the gallery vets artists for ongoing opportunities and project considerations.
Emerging Artists - 1 year out of art school may be eligible for a small stipend to fray exhibition expense. Please identify yourself as such in your application clearly stating your date of graduation and from which school with a pdf of diploma.
The $35 application fee supports the time to review and vet high quality, professional and dedicated contemporary artists. Application process may include a portfolio and CV review with feedback directed to bring documents to a MLA standard. Consider having your CV in the proper MLA format. References and/or background checks may be required.
fooLPRoof contemporary art gallery identifies itself as a hybrid of a traditional commercial gallery and co-op space. The gallery model cuts the cost of dealing with a traditional commercial gallery - by offering high end exhibition slots and a commission structure at a fraction of costs of traditional commercial gallery commissions - It has designed what it calls a “feature solo presentation format” for each applying artist at costs equal or less than co-op expenses, commitments, and the independent self advertising and exhibition fees associated with self representation. No more tedious meetings - at fooLPRoof when artists gather it is for a party - no sitting, ad costs or meetings required
fooLPRoof contemporary art gallery’s new approach to a gallery business model, offers amazing exhibition spaces featuring artist’s work. The business model can ten x the exposure for artists from a co-op model (in which funds to exhibit are collected in a dues format to procure a two/three week exhibition slot, with sitting and advertising requirements) - Skipping the high commissions of traditional commercial spaces and leaving out the tedious co-op meetings - fooLPRoof has distilled it down to a high end presentation for each artist. One exhibition cycle creates a 6 week exposure for accepted artists. To accomplish this - the gallery asks applying accepted artists to assume a small portion of the risk that revolves around the question of whether their work will sell. This approach provides an attentive ear to emerging and less established artists interested in increased exposure and opportunities for their emerging and established practices.
The Gallery’s has developed a custom approach to each artist agreement with a reduced commission structure regardless of skill level - creating an opportunity for - Artists of all kinds including artists with represented by other galleries. Artists may apply individually or apply through their gallery for single cycle feature exhibition opportunities. Once accepted, gallery represented artists may desire to apply with works from fairs such as Art Basel or to just expose themselves to the Denver market or RINO art district
Artists please make sure you have all the required information together when submitting an application. The Gallery Director WILL NOT VISIT WEBSITES TO SELECT WORK