The Curator and Creative Director shares several of her work samples here - She is also a sculptor, multimedia and installation artist - It has been her vision to create the gallery space in RINO to expose artists to a new "shared space" gallery model that provides a means to for artists to exhibit in a new approach - feature presentation format with professional marketing in a commercial setting to create value for their visual practices.
To do it, she is welcoming visitors from all over the world and inviting artists to take advantage of the changing demographic of people living in and visiting the RINO Art District. She is introducing local artists to a change from paying dues and going to meetings of co-op gallery spaces and created a model a bit less restrictive with a polished high end solo presentation for them. She is developing a community - collaboration and feedback - that traditional commercial galleries don't offer. Her application process provides a rigorously curated exhibition space making it possible for artists and creatives to exhibit in a high end gallery space situated in a SoHo like area at a fraction of current market rate for commercial space in RINO.
She wants the artists to be involved - feel a part of the space. Provide opportunities for them to interface with clients and each other and fostering a sense of community.
The space she created has a commitment to practice that currently features a Main Gallery and an Extension Gallery. With the dramatic high ceilings as a back drop, Laura envisions a new kind of space where artists don't have to spend a year getting ready for a solo show or move out of town to afford exhibition space. Artists are provided exposure to the new urban sophisticates surrounding the gallery from NYC, LA, Chicago, San Francisco and many other art centric cites celebrating the changing demographics of Denver. She coaches emerging artists and works to expand the exhibiting artists practices into broader applications in commercial sectors.
Identifying the gallery as a hybrid of a co-op gallery and commercial gallery - never been done in the Denver area - Laura encourages artists interested in this new "shared space" concept to apply, propose or drop in for a visit. Application preparation: Artists are requested to submit key works that illustrate their practice succinctly with a rigorous application process designed to ensure a level of professionality and commitment to practice. The gallery business model provides 6 week exhibition cycles - each artist selected is presented in a feature solo format in 6 week intervals - using a vinyl of each artist name to create a feature visual representation maximizing exposure and sales potential. Activating the space through low-cost opportunities for artists, creating artist events and engagement will remain a priority of the gallery. All sales, marketing and client interface is handled with utmost attention to detail and client satisfaction.
Laura's multidisciplinary installation approaches carries over to gallery curation - where she crosses boundaries of traditional curation styles. She envisions her own focus on the public, private, site-specific and installation sectors carrying over to the gallery exhibitors. Her stable of artists currently includes 4 art department heads, several artists in major museum collections, artists working in the public sector and well known early and mid career artists. As her model grows her representation will be identified as non-traditional - a model designed to give artists greater control of their practices at a fraction of the commission cost of most commercial galleries. Saving both clients and artists money by developing collaborative project ideas, she hopes to break the mold - so to speak - of traditional gallery representation. Artists only commit work(s) on display rather than an entire practices..
The experimental business model of fooLPRoof carries with it the price tag of a market rate space and to make it low cost and viable for artists - As the space develops, Laura will/may exhibit new work and components from solo exhibitions to fill vacancies in the Gallery - currently concepts from an exhibition in Ireland are included with a cast sculpture. Laura assists out of town exhibitors and local artists with collaborative installations - all commercial works are fabricated through the company that owns the gallery 3240design llc firstname.lastname@example.org