PROSPECTUS and Application Cost
PROSPECTUS and Application Cost
fooLPRoof contemporary art gallery is looking for artists interested in being a part of our vibrant community with artists in skill levels ranging from established artists in major museum collections and art department heads to early career and emerging. We are a contemporary gallery and consider all media within contemporary and conceptual parameters. We will not consider traditional representational works. We are a professional gallery with rigorous curation criteria. We expect our artists to be engaged and committed to their practices. Our Gallery Director has both a visual and sales management background which combines with unique problem-solving skills for complex works, specialty installation, non-traditional display techniques, sculpture and large-scale public works.
Current and Upcoming exhibition cycles - The gallery is in its 2nd exhibition cycle - the 3rd cycle is almost entirely booked - if applying you will be considered for the few remaining locations still available for the 3rd exhibition cycle beginning First Friday December 2018 - The 4th cycle exhibition will begin on first Friday in February 2019 - if accepted you will need to have your works ready and available at the end of January 2019.
fooLPRoof Contemporary Art is an art gallery engaged in the business of transacting sales of works of art, and decorative art items, handmade jewelry, and fine jewelry consumer goods directed to household, retail, hotel or office uses. Although not a non-profit, the gallery’s mission is for the support of artists and to introduce them to an alternative to traditional commercial gallery representation and cooperative gallery commitments.
LOCATION The gallery is located in the City and County of Denver, Colorado in a high traffic tourist destination location in the heart of one of the United States’ most popular art districts RINO an acronym for the River North Art District, located in a gentrified warehouse district directly north of downtown. RINO is also know for its chef inspired restaurants, breweries and distilleries. The district residents are primarily new to Denver. The tourists are international and national - predominately from major cities. The gallery is in a 1930s warehouse building.
ADVERTISING AND GENERAL COSTS The gallery dedicates extensive time, labor and costs to the support of its exhibiting artists, maintaining and providing the location, creating events, print advertising, print postcards, advertising the exhibitions and artists, maintaining social media and web presence for each accepted artist. Production of social events and maintaining the calendar to coincide with the RINO art district newsletter as well. Management of the space and sales team are a primary focus.
COMMUNITY The gallery model is designed to be a community and a place where relationships are developed and built. The Gallery and Gallery Director are facilitators encouraging success, future relationships and sales through the exhibition opportunities they are providing. In the “shared space” model artists are expected to support each other and respond to social media. The gallery creates an actual community around each exhibition cycle to keep exhibitors abreast of events, news and matters of any concern during exhibition cycles.
DESCRIPTION The gallery is to some degree best suited for large scale work but, has spots for small to mid-size work as well. It is designed to provide strong visual representation to each artist and their accepted work(s). It is shared space which is a new take on a combination of high-end commercial gallery and co-op gallery designed to address the high overhead cost of occupying space in an vigorous market and to create greater involvement and opportunity for artists within the Denver Market. It is a rigorously curated space - so accepted artists' work needs to meet gallery criteria and be fitted into the 6 to 7 week exhibition cycles to create dynamic exhibitions - that are professional and not cluttered.
SUBMISSION MATERIALS We ask that you please submit with either general applications or proposals for specific locations with an Artist Statement of 1 paragraph to 1 page, a 1 paragraph Bio and a copy of your Professional CV together (it is assumed emerging artists may need coaching in this area,) up to 6 images of your best work (if not applying on café please include a supporting word document with Titles, Prices and most importantly Dimensions.) Your application fee to be juried in to the gallery, includes review of all that information and feedback to bring any of that information up to a professional and concise format or dialogue about questions the gallery director may have - if and while your work is being considered. The website allows you to pay through PayPal. Questions should be directed to: Laura at firstname.lastname@example.org.
The Gallery Director will not review your website, your proposal and/or application will be considered solely on your tendered material.
There are two choices to apply for exhibition of works 2-d and 3-d art - the Community Gallery and the Main Gallery - the Community Gallery is commission only 40% works must be under $1500 and artists must be members of: - (a) non-profit art groups focused around annual or member exhibitions, (b) University Art degree seeking students, Artists engaged in a MFA pursuit, (c) art organizations focused around making art or that are residencies, art organizations that focus around specific community concerns (Exceptions: artists displaced due to rising rents may be considered on a case by case basis or occasionally a self-taught artist who has a visible commitment to their practice with a evident desire to develop their visual practice) -
The Main Gallery has a shared space "rental" amount allocated to different positions in the gallery with a reduced commission of 20%. Your Proposal / Application should discuss what area you want us to consider - the Gallery Director will advise you which area your work is either best suited for. Your proposal should exclude the main gallery if you are interested in a commission only. ARTIST POP-UP DEMOS - If it is a pop-up submission it should identify that. MEETINGS for a meeting rental application the artist statement is replaced by your organization info and specific information. ART RELATED BUSINESS POP-UPS i.e. wineries, fashion…should discuss businesses status, type of business, years in business, license status, product, how the product is desired to be presented and additional advertising interested such as banner or billboard.
Proposals for Pop-up/Demo/Workshops - must apply. All artists/mediums will be considered including performing art, film and music for a specific duration of one time up to 3 three consecutive days during normal business hours.
Proposals for Lighted DISPLAY CASE RENTAL artists with small works or jewelry may apply be scheduled for a 6 -week exhibition slot or as a pop-up for use of the entire case for jewelry and small works artists. Claims as to gem quality or metal purity will not be displayed unless supported by an outside independent appraiser.
PERKS Each accepted artist will be included in a press release to Denver market critics, Denver market art writers and the most relied upon local art calendars. The gallery is currently running ads in Sculpture Magazine, Google ad-words and Facebook and Instagram. The gallery belongs to Visit Denver and RINO both - is in their guides and has access to their marketing event listings. The gallery produces a vinyl ad for the exterior railing for each exhibition and railing advertising space may be purchased by artists.
Each accepted artist has access to doing pop-up presentations/demos talks/films during prime times, front end studio projects during business hours that do not interfere with exhibits and that create a buzz (preferably that you invite people to watch or participate) and the benefit of the advertising, social media, postcards, etc. the gallery spends considerable time and funds on. The advertising is pooled and may or may not mention each artist specifically. The gallery produces a seasonal postcard with exhibiting artists names on the back.
The gallery produces an “event” First Fridays in conjunction with the effort the RINO art district puts forth instead of opening receptions. These events draw 100-150 people organically even without advertising.
Longer term exhibitors may be considered for Rinomade or the GlassHall galleries. Access to professional sales and marketing consultations with the Gallery Director. Creative coaching if requested. All Tenant/Artists may potentially be invited to produce an exclusive body of work for the gallery to continue talking about you on a consulting basis.
WHAT WE WANT The gallery is interested in artists who are interested in promoting their work and being involved in their success at a higher level than traditional commercial galleries but, not as involved as co-op galleries. Each artist has a responsibility to not only their own success but also the gallery’s. Vested interest in the success of the space is communicated through the tenant artist model with a rental agreement for the duration of the 6-7 week cycle their work is accepted to. Each artist is asked to provide a crating and shipping estimate through NAVIS (to one or the other coasts) prior, at or before delivery of work, so no opportunity is lost over not knowing shipping costs.
BUSINESS MODEL EXPECTATIONS Artists are not represented in a traditional sense under exclusivity agreements but, are asked to be respectful and supportive of the gallery (particularly on social media) while exhibiting at the gallery. The gallery’s commitment to artists includes a commitment of time and time spent marketing exhibitions and Artists are a part of a community that includes being respectful of everyone’s efforts and fellow artist's successes. To be supportive of the space and its success artists’ works exhibited are subject to the gallery commission for 90 days post exhibition of work.
CREATIVE LICENSING / ENCUMBRANCES Tenant/Artist submitting represent that they are solely and individually entitled to enter into an agreement, are 18 years of age. Own, have personally produced and have the creative licensing authority to represent and place for sale the work(s) submitted for sale within the Gallery. Artists agree that they are the true and lawful owner(s) of all items they represent and transact as for sale, have obtained said items by lawful means, solely have the legal right to authorize sale of said items, the items are free and clear of any and rights, all liens, or other encumbrances. Applying Tenant/Artist further agrees to hold harmless and indemnify fooLPRoof Contemporary Art, its owners, managers, agents, employees and other artists in the Gallery harmless and free from any liability and or responsibility under any circumstance and/or by misrepresenting the above, including but not limited to all demands, claims, suits, judgments, or other liability asserted by or awarded any person or entity arising by reason of Artist’s actions, ownership, possession and/or sale of any or all items.
GALLERIES APPLYING FOR REPRESENTED ARTISTS - fooLPRoof contemporary art welcomes artists currently represented by a gallery to discuss the space and exhibition opportunities with their gallery. Galleries themselves may apply for additional exposure for their artists to Main Gallery Locations only. The commission structure of 20% to fooLPRoof will be followed with the remaining sum of 50% to artist and 30% to the gallery with an existing contract. fooLPRoof contemporary art is primarily a tourist gallery attracting financially secure visitors, art collectors and nearby residents (in the most popular neighborhood in the city and one of the top destinations in the U.S.) providing exhibitors to a steady stream of walking traffic.
INSURANCE the gallery does not provide liability or damage/loss insurance for your work(s) in the gallery or gallery activities. As part of the shared space concept to maintain a cost-effective operating budget that make exhibiting possible, each exhibitor should add their work to their schedule on their studio insurance. There are many companies that cater to artists for studio insurance and short-term exhibitions – IFA Insurance for artists, Art Insurance Now, CERF, ACT, etc. – for a detailed explanation visit the article: Professional Artist Insure Your Artwork and Studio - at Professional Artist Magazine.
We are looking forward to your specific proposal or general application.
Best for now.